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Privacy policy

This Privacy Policy pertains to all Buffalo News web sites including without limitation, Buffalonews.com, Buffalo.com, related web pages directly accessible through the navigation bars on Buffalonews.com and Buffalo.com, and to Buffalo News mobile apps, all of which have a direct link to this Privacy Policy. There may be some web pages or sections directly accessible through Buffalonews.com, Buffalo.com, or through Buffalo News mobile apps which are maintained by third parties with whom The Buffalo News has a business relationship (e.g. www.legacy.com). These web pages are governed by, and link to a separate privacy policy maintained by that third party. If you are not sure which privacy policy applies on any particular website click on the privacy policy link at the bottom of the webpage, or you may also contact The Buffalo News as set forth at the end of this policy.

We understand that privacy is very important to our visitors. We want to make sure that you understand why we collect certain information, how we use it, and how we protect it. We want our guests to feel confident that their information is handled with care.


This privacy policy may be modified from time to time. If we decide to change our privacy policy, you will be able to access those changes through the link to the privacy policy and we will also post those changes in other places we deem appropriate. We reserve the right to modify this privacy policy at any time, so please review it periodically.

How do I know my information is safe on Buffalo News web sites?

We collect information from our visitors for the sole purpose of improving The Buffalo News and its web sites and providing more and better services to our visitors.

Personally Identifiable Information includes your name, address, telephone number, email address or any other information that can be connected with you personally. The only times we will divulge a visitor's Personally Identifiable Information to a third party are outlined in this policy. We may disclose Personally Identifiable Information:

  • If we believe in good faith that the law requires such disclosure or we are compelled to do so by a court of competent authority.
  • If we need to disclose the information in order to enforce the provisions of Buffalo News Terms of Service, or to stop or prevent damage or interference with The Buffalo News' legal rights or, to stop or prevent harm to Buffalo News users or others.
  • In the event The Buffalo News contracts with an outside research firm, we may provide them with your contact information. The research firm will only be authorized to use the information to contact you to request your participation in surveys, focus groups or other research activities that will help us improve Buffalo News products and services. Your participation in any such research project is strictly voluntary. The research firm will be bound by its contract with The Buffalo News to use your information strictly for Buffalo News research purposes, to keep your information confidential, and to adequately secure or delete your information when the research is complete.

Credit card information provided directly to The Buffalo News is required to be secured in accordance with federal, state and local laws, and payment card industry data security standards. Often times, a third party vendor handles financial information on our behalf and the financial information is not accessible by The Buffalo News. In such case, the third party vendor is required to secure the information in accordance with federal, state and local laws, and payment card industry data security standards.

What information does The Buffalo News collect?

When you register on a Buffalo News web site, we collect the following information from you:

  • E-mail address
  • Name, address and telephone number

In addition to information obtained through registration, The Buffalo News may also obtain information from you when you purchase advertising or start a newspaper subscription, sign up for contests, promotions, notices, email alerts or promotional offers. This information may include, but is not limited to, your name, address, telephone number, e-mail address.

We may also use other industry standard technologies like pixel tags and web beacons to track use of our Website pages and promotions, or we may allow our third party service providers to use these devices on our behalf. Pixel tags and web beacons are tiny graphic images placed on certain pages on our Website, or in our emails, that allow us to determine whether a specific action has been performed. When these web pages are accessed or an email is opened or clicked on, pixel tags and web beacons generate a non-personally identifiable notice of that action. (Below, please find a description of non-personally identifiable information.) Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on our web site, as well as give us a way to measure our promotions and performance. We may also utilize pixel tags and web beacons provided by our affiliates and/or marketing partners for the same purposes.

From time to time, The Buffalo News will conduct surveys on its web sites for research purposes. When you participate in a survey, the information you provide about yourself and your responses are collected by The Buffalo News. We will always inform you how we will use this information.

If you contact The Buffalo News, we may keep a record of your correspondence.

Non-personally identifiable information – The Buffalo News also tracks and collects non-personally identifiable information which does not identify a specific visitor. Non-personally identifiable information may include the Uniform Resource Locator ("URL") of the website visited before coming to our Website, the URL of the website visited after leaving our Website, the type of browser being used and the Internet Protocol ("IP") address. The Buffalo News tracks computer IP addresses to help with system administration and to compile information about traffic patterns on the site. Computer IP addresses identify computers and the networks or Internet service providers to which they are connected. We, and/or our authorized third party service providers and advertisers, may automatically collect this information when you visit our web site through the use of electronic tools like cookies and web beacons or pixel tags, as described in this Policy. We use non-personally identifiable information to troubleshoot, administer the web site, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities. We may also share this information with our authorized third party service providers and advertisers to measure the overall effectiveness of our online advertising, content, and programming.

Children should always get their parents' permission before providing any Personally Identifiable Information about themselves over the internet. The Buffalo News will not collect any Personally Identifiable Information from any person who indicates they are 13 years of age or younger.

Cookies and how The Buffalo News uses them

A cookie is a small amount of data that is transferred from a web server through your browser and stored on the hard drive of your computer. The cookie contains your user name and password so that when you log on, the web server recognizes you. Using a mobile communication device to photograph a QR code may also result in some information being transferred from the mobile communication device to the source of the QR code.

Some advertisers on Buffalo News web sites may use their own cookies. When you click on an advertisement, visit an advertiser's web site, or make a purchase from an advertiser, that company may use cookies according to their own policies. Advertisers' cookies are not covered under The Buffalo News' policy. In addition, we may use third party advertising companies to display advertisements on our web site. As part of their service, they may place separate cookies on your computer. We have no access to or control over these cookies.

You do not have to permit the use of cookies. You can, through the options in your web browser, choose to accept all cookies, choose to reject all cookies or choose to receive notification when a cookie is being delivered so that you can make a decision whether to accept each cookie on a case-by-case basis. If you refuse all cookies The Buffalo News web sites will no longer remember you when you return requiring you to log in each time you visit the site. Please note that if you decline or delete these cookies, some parts of the Web site may not work properly.

General statistical information

We monitor Buffalo News web sites to gather statistical information, including the number of visits to the site, the pages visited, which domains visitors come from and the browsers used to visit the site. This data is accumulated at the aggregate level and does not include Personally Identifiable Information. We may use third parties to gather, collect and report on this non-personally identifiable information.

This statistical information enables us to evaluate the effectiveness of the services we provide, to monitor site performance and to make it easier for visitors to use the site.

How does The Buffalo News use the information it gathers?

Information collected on Buffalo News web sites, including traffic patterns and user behavior, is used primarily for the following purposes:

  • Internal research. The Buffalo News is continuously assessing how visitors use the site. This data assists us in making decisions about how to improve the site and to better serve our users. Research data are aggregated and do not include data about specific individuals. We may share aggregated research (but not Personally Identifiable Information) with our advertisers or business partners. As previously mentioned, The Buffalo News may use your information to contact you to ask for your participation in a focus group, survey, or some other type of research effort.
  • To customize your experience on Buffalo News web sites. As The Buffalo News improves its service, it may offer users more opportunities to customize content and other aspects of the site. Information provided by you may be used to assist in the customization process, if you elect to participate in these features. Page views are not guaranteed to any individual. An IP address is used as a base for metering.
  • To tailor advertising efforts. Advertisers prefer to target their communication toward audiences who are most likely to be interested in their products. The information gathered on Buffalo News web sites helps us advise advertisers in general terms about certain aspects of site visitors (e.g. how visitors use the site, general demographic attributes of visitors, usage patterns on various parts of our site, etc.). This information helps both advertisers and The Buffalo News make better decisions about where to place advertising. Visitors who choose to conduct financial transactions with advertisers on Buffalo News web sites may also provide specific data to those advertisers during the process of their transactions. Additionally, any information provided during the purchase of Buffalonews.com or The Buffalo News products or services will result in the collection of certain information required to complete the transaction.
  • To use third party service providers. We provide some services and products through third parties. These third party service providers may perform functions on our behalf, like sending out and distributing promotional emails. We may share your Personally Identifiable Information with such service providers as necessary to allow those service providers to fulfill orders, send mail or email, administer contests or sweepstakes, remove repetitive information on customer lists, analyze data, provide marketing assistance, provide search results and links, process credit card payments, operate the Website, troubleshoot, or provide customer service. We may also collect Personally Identifiable Information from individuals and companies with whom we have business relationships ("Affiliates") and may share your information with service providers to accomplish our administrative tasks. For example, when you order a service, the third party payment processor we use releases your credit card information to the card-issuing bank to confirm payment for the service. The use of your personally identifiable information by these third parties is governed by the privacy policies of these third parties and is not subject to our control.

More specifically, here is how The Buffalo News may use information you provide:

  • E-mail addresses. If you supply The Buffalo News with your e-mail address, either by registering on one of the sites, by communicating with us via e-mail, or signing up for promotional offers or emails (e.g. Sweetfind, [BN] insider), we may, from time to time, send you information that we believe would be of interest to you via e-mail. This information may be from The Buffalo News, or sent by us on behalf of one of our quality advertisers. Note: If we send you e-mail on behalf of another company, your personally identifiable information is not disclosed to that company unless you purchase a product or service from that company in which case it may need your information to fulfill your purchase. Rather, the company provides us with the information it wants to send, and we prepare and send the e-mail directly to you. We may use a third party service provider to manage or send emails on our behalf, but that third party is only authorized to use your information as necessary to send our email to you and it is not authorized to sell or transfer your information. If The Buffalo News sends you an e-mail, the e-mail will allow you to opt of any further e-mails from The Buffalo News.
  • Postal addresses. If you supply The Buffalo News with your postal address, we may send you periodic mailings with information on new products, coming events, surveys or other research materials, or other information we think might be of interest to you.
  • Telephone numbers. If you provide your telephone number or cell phone number, The Buffalo News may call or text you regarding orders you have placed, to tell you about new products, services, or coming events, or to offer other information that may interest you. Additionally, The Buffalo News, or one of its agents may call you for research purposes.
  • Sale transaction information. From time to time, we provide offers from our advertisers who, as part of their offer, request information on customers who purchased their offer in order to allow the advertiser to fulfill the purchase. In those cases, we share some of your Personally Identifiable Information with that advertiser. Sharing this Information may allow that advertiser to market directly to you should it choose to do so. However, we will only share Personally Identifiable Information with an advertiser if you provide us that information and enter into a transaction with that advertiser on or through our web sites. We are not responsible or liable for the actions of such advertiser.
  • Business transfer. We may also share your information in the event that our business is sold or transferred. If this occurs, the successor company would acquire the information we maintain, including personally identifiable information.

What information is covered by this privacy policy? What isn't?

All information you provide directly to The Buffalo News on one of its web sites is covered under this privacy policy. This information may include but is not limited to Personally Identifiable Information such as your name, address, phone number, and e-mail address.

Please keep in mind that whenever you voluntarily disclose information on a public web site or on social media - for example, commenting on an article or blog - that information can be collected and used by others. In short, if you post information online that is accessible to the public, you may receive unsolicited messages from other parties in return. The Buffalo News is not responsible for the disclosure of your information under these circumstances and such disclosure is not covered under this privacy policy.

Additionally, advertisers and vendors hosted on our site, or who link to our site, may collect information about you if you visit their websites, or purchase products or services from them. Information collected by vendors or advertisers hosted on Buffalo News web sites or who link to Buffalo News web sites is not covered under this privacy policy. This privacy policy only addresses the use and disclosure of information we collect from you. Other websites that may be accessible through our web site have their own privacy policies and data collection, use and disclosure practices. If you link to any such web site, we urge you to review the web site's privacy policy. We are not responsible for the policies or practices of third parties.

Finally, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you're online.

What if I don't want The Buffalo News to contact me?

You may opt out of any or all contacts from The Buffalo News at any time. All e-mails sent to you from The Buffalo News will allow you to opt out of any further e-mail from us. You may e-mail us at comments@Buffalonews.com to opt out of our email programs. You may also write or call us at the following address and phone number to notify us regarding use of your information: One News Plaza, P.O. Box 100, Buffalo, NY 14240; (716) 849-4444.

Security technologies

The Buffalo News uses industry-standard encryption technologies when transferring and receiving consumer data exchanged with our site. When we transfer or receive certain types of sensitive data, such as financial information, we will redirect you to a secure server. We have implemented appropriate security measures in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you.

Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be secure all of the time. We employ commercially reasonable security measures to protect data and seek to do business with companies which do the same, but we cannot guarantee the security of any information transmitted to or from our web site, and are not responsible for the actions of any third parties that may receive any such information.

Making corrections to your information

Upon request, you may review all information that we maintain in your record, including unique identifier, Personally Identifiable Information (name, address, phone number, e-mail), or any other information we may keep in your record.

You may also request that inaccuracies be corrected in any information that we maintain in your record.

Submit your request by contacting The Buffalo News via e-mail, postal mail, or telephone.

Contacting The Buffalo News

If you have any questions about our privacy policy or the privacy practices of this site, please contact us at Subscriberservice@buffnews.com. You may telephone us at (716) 849-4444. You may write to us at:


One News Plaza, P.O. Box 100

Buffalo NY 14240